September 25, 2025
Survey shows Australian egg industry remains steady
Australians continue to back the egg industry, with fresh national benchmarking research showing stable trust levels, supported by confidence in regulation and eggs' nutritional value.
The 2025 Sustainability Framework Community Survey, conducted by independent social science research agency Voconiq and commissioned by Australian Eggs, captured the views of more than 5,000 Australians. The survey has been running since 2017 and measures community sentiment, purchase drivers and levels of trust in the egg industry.
In 2025, regulation overtook other factors as the main driver of trust for the first time. Biosecurity, food security and traceability also ranked as key concerns for consumers.
"Through avian influenza incidents in recent years, Australia's egg industry has closely followed response protocols to contain the impact of the disease and limit disruptions for consumers, which we believe the community has recognised and is reflected in this year's survey findings," said managing director of Australian Eggs, Rowan McMonnies.
"Australian egg farmers have shown time and again that they are ready to respond to community expectations.
"From strengthening biosecurity and reducing environmental impacts, to improving animal welfare, our industry is committed to delivering on the standards Australians expect, and this year's findings reflect that dedication."
The survey also showed a shift in how people value eggs, with nutrition now ranked above price, convenience and taste.
"The importance of eggs in the diet of Australians continues to increase which is reflected in demand but also in community sentiment captured in the survey with 86 per cent confirming they rely on eggs as an important staple food," he added.
"There are some challenges ahead in keeping up with this demand, but the industry is constantly looking at ways to improve farming practices and invest in innovation to achieve sustainable growth of the industry."
Now in its eighth year, the Sustainability Framework Community Survey is a central part of Australian Eggs' Sustainability Framework, which seeks to understand community attitudes towards the egg industry.
Dr Kieren Moffatt, lead researcher at Voconiq, said the results showed confidence remains high.
"This kind of annual benchmarking gives the industry a clear, evidence-based view of community attitudes," said Moffatt.
"It's particularly valuable during periods of uncertainty, as it allows us to see how trust is maintained and where it might be at risk.
"Even against a backdrop of global challenges, the community sees the local industry as safe, responsible, and committed to doing the right thing. Which is really positive to see."
- Food & Beverage Industry News
