September 25, 2009
Betagro forms new partnership for ventilation system
Thailand's Betagro Group has formed a partnership to market energy-saving products involving ventilation systems for the livestock industry in local and export markets.
B. International and Technology, a unit of Betagro, has entered into an agreement to exclusively distribute Kooling Max, a liquid product from Earth Concept, a Thai manufacturer and distributor of natural cleaning materials.
Used with a cooling pad in the ventilation system at livestock farms, Kooling Max lowers temperatures, cutting water consumption, electricity bills and animal mortality, said Cherdchai Sinsarng, general manager of B. International and Technology.
A trial showed that the capacity would reduce operating costs for chicken by THB0.50 per kg over six weeks of raising, he said.
B. International plans to sell about 20,000 litres of Kooling Max in 2010, earning about THB15 million in revenue.
B. International sees good prospects for the product due to the strong growth in the livestock industries of Thailand and many Asian countries, and plans to tap this growth by distributing the product abroad along with other farm products including ventilation controllers, cooling pads and silo weighing scales.
Kooling Max will reduce energy use in line with the green marketing concept and conforms to international rules on animal welfare, Sinsarng said, adding that the resulting energy savings would raise the competitiveness of the Thai livestock industry.
