September 12, 2024

 

NOVUS appoints new associate director of innovation and business development

 

NOVUS has recently appointed a new director to drive innovation at the nutrition company.

 

Gaurav Shah joined NOVUS as associate director of innovation and business development. He is responsible for routing the company's innovation pipeline and strategy in the newly created role.

 

"While we're working internally on new projects, services, and solutions, we know there is a whole world of innovation beyond our labs," said Associate Vice President of Global Strategic Marketing, Technology, and Innovation Abishek Shingote. "It's not enough for us to say we will be innovative; we have to do it. Gaurav's focus is on business development that will drive new growth and support our customers globally."

 

At NOVUS, Shah will update the company's innovation capabilities by leveraging its open innovation model.

 

"Something that can slow down innovation is being stuck in your competencies or feeling the need to fully own new competencies before developing something," Shah said. "With open innovation, the goal is to work closely with start-ups, universities, established companies, and even customers that are already competent in what we want to do. We're joining forces with those partners to deliver value to the industry."

 

Shah added that NOVUS is looking for partnerships that match its strategic interests: animal nutrition and health feed additives that lead to better performance.

 

"NOVUS has a good track record of delivering disruptive technology – like the first liquid methionine, the first bis-chelated trace minerals, and now embedding functional additives in corn kernels with INTERIUS™ technology," he said. "So, finding partners that can help us deliver something new through INTERIUS™ technology is certainly a goal."

 

According to Shah, NOVUS innovation is not a "good to have"; it's a "need to have". A new, open innovation platform, coupled with his efforts to connect the company to external partners, will mean big things for customers and the feed additive industry in the years to come.

 

"The fact that we're investing in new and expanded technologies and that we've created a very clear structure to evaluate ideas and partnerships and bring products to market shows NOVUS is serious about innovation," Shah stated. "We're ready to talk with others who are too."

 

Shah previously served as business development manager for BioResource International, Inc. (BRI). He was also global director of the feed digestibility category at Adisseo.

 

He holds a master's degree in microbial biotechnology from North Carolina State University (US) and a post-graduate degree in patent law and intellectual property.

 

 - Novus