September 12, 2012

Danish Crown CEO, Kjeld Johannesen, will join Danish Prime Minster, Helle Thorning-Schmidt, on an official trip to China, which could see the former taking opportunities to make new contacts there. 

"China is Danish Crown's fastest-growing market," Johannesen said. "In the past five years, we have doubled our exports to China, and we see considerable untapped potential for Danish pork there. So, of course, we are thrilled to be part of the Danish delegation."

Danish Crown ships what equates to a container load of Danish pork products every hour to China during peak demand, according to the company. Feet, heads and tails are particularly popular with Chinese consumers, and Danish Crown has annual sales of about 33 million trotters to China.

ESS-FOOD, a Danish Crown subsidiary, directs sales of products in China via three sales offices in Hong Kong, Shanghai and Qingdao. Casings company, DAT-Schaub, another subsidiary, employs about 2,000 people at two factories in China, which are joint ventures with two Chinese companies.