September 12, 2012

India's Parag Milk Foods aims for a INR5,000 (US$90.47) turnover in next four years.

The milk and milk products company under Go and Gowardhan brands had a top line of INR1,000 (US$18.09) in 2011-2012. Devendra Shah, chairman of Parag Milk Foods said that it wants to have a formidable share of over INR60,000 (US$1,086) organised milk and milk products market in next couple of years. Now the company has around 2% market share in the organised milk and milk products market.

"Now the company has two plants in Maharashtra and Andhra Pradesh. We are planning to set up two new plants in east and northern region in next two years," he added.

The chairman of Parag was in the city for the national launch of ultra heat treated (UHT) milk here. Commenting on UHT milk, he said, "The key objective in entering the UHT milk space is to cater to the growing needs of young consumers, who seek safety, nutrition and convenience. Increasing urbanisation and working women profile will increase the demand for safe, convenient and ready to drink milk in India. With launch of UHT milk under Go brand we are further expanding the product basket under the brand portfolio and also extending the reach of Go brand," he added," he added.