September 12, 2011

VIV Asia Forum aims to promote business and investment among Asian livestock industry

Press Release


Realising that technology investment is a continuous process, NEO and VNU Exhibition Europe with the support of TCEB have organised VIV Asia Forum as the platform to promote business and investment among the Asian livestock industry.


Technology plays crucial roles in the development of Thailand's livestock industry, poultry sector for example. When VIV Asia was first launched in Thailand in 1991, Thailand's poultry was rather small. From FAO statistics, total poultry supply then was only 685,971 tonnes. With the accessibility of state-of-the-art technology through VIV Asia, the standard of Thai poultry industry has improved dramatically making its poultry products being well accepted worldwide. The fast expansion in exports coupled with strong local consumption in early 1990s drove its poultry industry to new heights. In 2011, production of broiler meat is forecast to grow by 8% to 1.38 million tonnes from 1.28 million tonnes in 2010, according to USDA's GAIN Report.


On the other hand, when some of Thai companies develop new livestock technology, they turn to VIV Asia as the launch pad to promote their products to overseas market. Last year, after forming the association in June 2010, the Thai Livestock Equipment Association together with its 40-member company quickly participated in VIV Asia 2011 to showcase its innovation and technology to the international buyers during March 9-11 at the Bangkok International Trade and Exhibition Centre.


"Thai Livestock Equipment Association was one of many success stories of VIV Asia exhibitors," said Teerayuth Leelakajornkij, Senior Project Manager, N.C.C. Exhibition Organiser, the organiser of VIV Asia. VIV Asia 2011 was well attended. The show attracted a record number of 28,978 visitors, of which 16,264 were international (56%) and 12,714 were from Thailand. The total figure is a massive increase of 39% on the last VIV Asia exhibition in 2009 (20,831). Feedback on VIV Asia was extremely positive: on a scale of 1 to 10, exhibitors rated it 8.1 and visitors as high as 8.4. The 2011 edition is the biggest edition in VIV Asia's twenty years history.


VIV Asia is organised every two years to match the cycle of new technology development. However, technology investment is a continuous process so, N.C.C. Exhibition Organiser and VNU Exhibition Europe, the organiser of VIV Asia 2013 with the support of Thailand Convention and Exhibition Bureau (TCEB) under Better The Best campaign has initiated VIV Asia Forum to promote business and investment among Asian livestock industry. The forum is also part of VIV Asia 2013 promotion campaign.  


Over the past few months, the VIV Asia team has organised VIV Asia Forum in Indonesia, Philippines, Korea, Taiwan and Bangladesh. "In addition to seminars and discussions on the prospect of Asian livestock industry as a whole, we will organise a business matching between hosted and visiting country. Thus, the forum will offer an excellent platform for Asian livestock professionals and technology developers to explore new business opportunity and share business best practice with their peers," Leelakajornkij said.


"We expect a bigger edition of VIV Asia 2013, which will take place on March 13-15, 2013 at BITEC, Bangkok. To date, majority of exhibit space have been sold. So, we are expecting more exhibitors as well as more visitors at VIV Asia 2013," said Leelakajornkij.

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