September 6, 2018


Asia's meat, fish consumption to rise dramatically in coming years



Meat and fish consumption in Asia is projected to grow 33% by 2030 and 78% by 2050, according to a business-as-usual (BAU) scenario presented by Asia Research & Engagement (ARE) in its report entitled "Charting Asia's Protein Journey".


It said that whileChina currently represents over 70% of Asia's consumption, the proportionwill diminish to only 54% by 2050,while other emerging and frontier markets will becomethe main contributors to additional meat and fish demand.


The overwhelming consumption growths are attributed to higher urbanisation ratesand growing wealth in emerging Asian countries.


China's meat and seafood consumption growth was predicted to be moderate in thecoming decades as the effects of increasing affluence fade and population growthslows.


Instead, the growth mantle is seen toshift to the rest of Asia, including Pakistan, thePhilippines and Myanmar, which "will see accelerating meat and seafood consumptionas affluenceincreases there".


ARE projected Indonesia's total meat and seafoodsupply will grow by nearly three times between 2018 and 2050—much faster than the 60% expected for India over the same period. "This fasterpace will result in Indonesia's meat consumption overtaking India's by 2036 ataround7.5 million tonnes, despite India's per capita GDP increasing at a faster pace and Indiabeing home to a population five times that of Indonesia over the forecast period", the reportstated.


This was explainedby India's cultural aversion toward meat consumption and the fact that it hasthe highest proportion of vegetarians in the world at 38% of thecountry's population, and greater per capita income levels in Indonesia.


The levelling off of protein consumption levelswill notnecessarily occur in many Asian countries over the next three to four decades, according to the report."In Asia,continued growth in disposable incomes will lead to more regular access to meat andseafood meals that were previously unaffordable", it said.

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