August 30, 2022

Russia's largest salmon producer changes name

Russia's biggest salmon producer, Russian Aquaculture, has changed its name.

The company has rebranded as "Inarctica", the retail brand the company launched two years ago with the help of creative agency Mildberry. The formal launch of Inarctica and its new website will take place in the autumn.

Inarctica said the move will consolidate the success of the product brand, strengthen marketing communications with consumers and the overall business model chain. Most of its fish farming sites are in the north of Russia, along the Barents Sea coast.

Inartica is considered a relatively young salmon business which launched in 1997 and resold Norwegian fish to Russian customers. It became an independent aquaculture business in 2007 and was listed on the Moscow Stock Exchange three years later.

Russian Aquaculture's main customers are in the Russian market, but it also has exports ambitions.

The company said demand in Russia for quality chilled salmon was increasing at a steady rate and it was investing heavily in production assets to meet that demand.

- Fish Farmer