August 30, 2010

India's Nila Seafoods receives MPEDA quality logo

Nila Seafoods of Tuticorin has become the first Indian manufacturer-exporter to be awarded the MPEDA quality logo.

With the objective of obtaining greater credibility and confidence for Indian seafood products in the international markets, the Marine Products Export Development Authority (MPEDA) has launched its export quality logo.

The introduction of the new logo is expected to improve and extend the market for Indian seafood products, Anwar Hashim, President of the Seafood Exporters Association of India (SEAI), said.

The affixing of the quality logo would enhance the appeal of the product among the buyers. This backing by a government authority would facilitate the small and medium players to better establish themselves in the global markets.

It has been registered with the Trademark/Copyright and Registration in India as well as in the three major markets of the US, the EU and Japan. In terms of quality, the logo-affixed products are expected to have uniform superior quality and also abide by higher standards in organoleptic and bacteriological standards.

Nila Seafoods of Tuticorin has become the first Indian manufacturer-exporter to be awarded the MPEDA quality logo. The logo is expected to give a shot in the arm to Nila, a major exporter to the Japanese seafood markets.

MPEDA for its part will initiate logo promotion programmes in Japan through its trade promotion office in that country. The promotion in expected to assist the wholesalers and retailers in the Japanese markets in projecting this product among the customers, thus enabling superior quality right from the catch to the table. Nila specialises in sea-caught white and flower shrimp grades.