August 28, 2009

Cobb Africa has been established to expand the Cobb's activities in the African continent, with Patrick Murphy appointed as general manager.

The new company was set up by the Irvine family who has a 45-year association with the Cobb breed in Zimbabwe and central African countries. The new firm will focus on developing new markets as well as serving the current customer base.

Craig Irvine, director of Cobb Africa, said they are planning for the new company to take advantage of the huge potential for the breed particularly in west and southern African states.

He said feed costs are high and the high feed efficiency of the Cobb 500 will hold great benefits for those countries.

Cobb Africa, which is based at Lonehill in South Africa, is responsible for sales in sub Saharan Africa.

Murphy has been working for Alltech in Africa and the Middle East since graduating at the University of Natal in 2001 with a BSc in animal science. Initially based in Saudi Arabia and then Dubai, he developed sales across the Middle East and then in 2005 moved back to South Africa as national sales manager.