August 27, 2019

Hubbard launches "Efficiency Plus" female breeder bird

Hubbard has launched a new conventional breeder female called the Hubbard Efficiency Plus, the company announced.

This bird will be commercially available to customers this summer. Part of a long-term research and development strategy, it delivers efficiency with low cost on all levels of production.

The Hubbard Efficiency Plus represents a perfect blend of advanced breeder and broiler performance, Hubbard said. Customers will benefit from high egg and chick numbers, robust broiler growth rate with good health and a high output of good quality saleable meat.

Additionally, excellent feed efficiency results in economic advantages for producers and sustainability for the environment.

For years, Hubbard has invested in R&D to implement ongoing improvements in their breeding programme. After Hubbard was acquired by the Aviagen Group in February 2018, an additional $10 million was invested to advance the Hubbard conventional breeder research and development base in Walpole, New Hampshire, the United States.

"Our strategy of developing one conventional female has enabled us to increase our focus on specific selection criteria to bring better performance to customers faster," said Olivier Rochard, global managing director of Hubbard. "It is through this long-term strategy, combined with R&D investments and implementation of advanced technologies, that has resulted in the Hubbard Efficiency Plus."

- Hubbard