August 23, 2020

Oreganic Beef Co. launches 'direct-to-consumer' beef delivery from family-owned ranch 

Oreganic Beef Company, which raises fully traceable organic beef from its Rocker 3 Ranch in Madras, Oregon, USA, has launched its direct-to-consumer beef delivery.

Third-generation rancher Darrell Ceciliani first launched Oreganic Beef last year on the premise that traceability is a fundamental right of today's consumers. The family-owned ranch is one of Central Oregon's only third-party verified, 100% grass-fed and finished, GAP4-certified, and USDA-certified organic operations.

Direct-to-consumer beef was the Ceciliani family's dream for over 30 years, and after time spent in the commercial food industry, they wanted to pursue a process that would ultimately ensure better health for their cattle and customers.

Oreganic Beef is a fully traceable product backed by third-party certifications that audit the ranch annually for quality. The end results, the company said, "are animals that lead happier lives and better-tasting meat that contains more essential nutrients".

"From the animal's birth and humane raising to their dry-aging process and equally certified processing facility, Oreganic ensures quality control at every stage", it said.

Each order of Oreganic Beef is securely vacuum-packed and individually quick-frozen to seal in freshness. It's then shipped and delivered directly to consumer's doors. As of 2020, the company ships exclusively to Oregon, California, Washington, Idaho, Utah, Montana, Wyoming and Colorado to maintain the highest quality product.

Darrell Ceciliani Jr. launched Oreganic Beef Company in 2019 with his three sons and a passion for organic ranching and land stewardship. The Cecilianis are third- and fourth-generation ranchers who put emphasis on animal welfare, sustainable ranching, and traceable products.