August 22, 2024

Danish Dairy Board starts campaign in Philippines to present European organic dairy production

The Danish Dairy Board (DDB) kicked off a new campaign at the Grand Hyatt Garden Pavilion in Manila, the Philippines, to present the world of organic dairy production in Europe.

Guests were treated to an array of dishes made with European organic dairy products, showcasing the rich flavors and high quality of these products.

As Denmark leads the organic dairy industry, the DDB's campaign — supported by the European Union — continues to promote the benefits of organic dairy products from Europe to a wider audience in the Philippines.

Over the next several months, the campaign will expand its reach across Metro Manila and nearby provinces through a series of product sampling activities in leading supermarkets and grocery stores. These events, running from August 16, 2024, to January 2025, will allow Filipino consumers to experience the quality and taste of Danish organic dairy products.

Next month, the campaign will feature VIP Consumer Classes, which will blend fun and education. These sessions will cater especially to kids and families, offering interactive workshops, games, and tasting sessions to deepen participants' understanding of the benefits of choosing organic dairy.

- ScandAsia