August 21, 2012

 

AB Vista set to supply natural betaine

 

Press release

 

 

AB Vista, the global feed micro-ingredients company, is set to become one of only two suppliers of natural crystalline betaine in the world.

 

With the new agreement with the US beet sugar business, The Amalgamated Sugar Company, AB Vista will be selling natural betaine to customers globally - under the brand name Vistabet from October 1, 2012.

 

Extracted from sugar beet molasses, Vistabet is a natural betaine source that can be added to poultry, swine, ruminant and aqua diets. As a methyl donor, betaine supports metabolism, while its osmotic capabilities can have a positive influence animal growth and performance.

 

AB Vista managing director, Richard Cooper says, "We are delighted to have signed an agreement with The Amalgamated Sugar Company to supply natural betaine in both crystalline and liquid forms to our customers around the world.  We believe current feed formulation trends will increase the need for natural betaine, and furthermore we will invest in developing new nutritional applications."

 

"As well as firmly establishing our presence in the global betaine market, Vistabet will be a significant addition to AB Vista's innovative product portfolio. It also underlines how committed we are to investing in new ingredients and applications that help customers get more from their feed."