August 20, 2018   

                                                                
Cobb Europe appoints Al-Watania as Saudi Arabia distributor

 

 


Al-Watania Poultry Company, one of the leading poultry producers in the Middle East, recently signed a distributor agreement with Cobb Europe for the territories of Saudi Arabia and a number of surrounding Gulf Cooperation Council (GCC) member countries.


Al-Watania Poultry has worked closely with Cobb Europe for more than two decades in Saudi Arabia. Since acquiring the Cobb Egypt operations more than a decade ago, Al-Watania Poultry (Egypt) has been the Cobb distributor and a market leader in Egypt.


Chairman Shaikh Sulaiman Al-Rajhi established Al-Watania Poultry in 1977 with a vision to contribute towards the nutritional reserves of Saudi Arabia. In recent years, Al-Watania Poultry, under the leadership of Al-Rajhi's son, Dr. Mohammed Al-Rajhi, took initiative to expand Al-Watania Poultry operations to reach greater heights.


Currently, the company processes more than 860,000 broilers/day. New state-of-the-art automated hatcheries, feed mills, and processing lines have started operation. Further expansion will take the daily production to one million broilers by 2020. This is aimed at supporting the Kingdom's initiative to reduce dependency on chicken meat imports and increase by 20% local chicken meat production by 2020.


Al-Watania has plans to double output of parent stock chicks to four million birds a year by 2020, through expanding its hatchery and grandparent operations in Al Jouf. It is also investing in a fleet of transporters fitted with the latest on-board environment controls with each truck capable of holding up to 60,000 chicks for delivering to parent stock customers as far as 2,000 kilometres away.


"The Cobb500™ will play a key role in our expansion programme," said Mohammad Hamed Al-Shayea, vice president of production for Al-Watania Poultry. "The Saudi government is seeking to increase food security and is supporting domestic poultry production to reduce imports which currently represent 55% to 60% of the market."
 

Mark Sams, general manager of Cobb Europe, said: "The Middle East is a crucial region for Cobb, with enormous potential for growth as a key emerging market. We are very pleased to further enhance our relationship with Al-Watania, which stretches back over many years. This new distribution agreement allows us to enhance our services to customers in the Middle East, reducing transportation time and providing security of supply of parent stock chicks."


The Al-Watania decision to further enhance its relationship with Cobb is influenced by the breed's low cost of production of chicken meat. Al-Watania has benefited from the wide-ranging technical support teams that Cobb provides to advise on all aspects of production through its world-leading poultry experts. Currently, Al-Watania Poultry is seeing their best ever Cobb broiler performances.


Al-Watania Poultry has also taken the lead in training young Saudi aspirants in the field of poultry technology. This, too, is a joint programme with Cobb Europe in training and developing the next generation of poultry professionals for the Kingdom's poultry industry.


"We at Al-Watania Poultry express our thanks to Mohammed Chail, Cobb's sales and business development manager, who had been instrumental in business development in Middle East for the past 30 years," said Al-Shayea.


"Today, Al-Watania and Cobb-Vantress are like one family with the purpose of serving the Saudi broiler industry, enabling local Saudi production to grow further and fulfill chicken meat demand at an affordable price."


- Cobb Vantress