August 20, 2014

The Norwegian Seafood Council is promoting the country's seafood in other important markets following Russia's import ban.

Russia is the largest market of Norway's seafood in the two last years. On August 6, Russia imposed a ban on import of Norwegian seafood, among other imported food products.

"Our country managers all over the world have analysed what marketing activities will have most effect in the short-term, for instance, with which retail chains additional campaigns could be planned," said Bjørn-Erik Stabell, marketing manager for salmon in the Norwegian Seafood Council.

"In close dialogue with the exporters, we have planned alternative marketing activities for the year to come, aiming to keep the current global demand for Norwegian salmon at its current high level," he added.

The Norwegian Seafood Council has put all planned investments in Russia on hold and move the funds to other markets. In addition, the Seafood Council had already planned for extra investments this year.