August 7, 2023

Sysco-Certified Angus Beef partnership to promote beef sustainability in US

Sysco, the global leader in foodservice distribution, and Certified Angus Beef, a US brand known for its commitment to quality beef, have entered a strategic partnership aimed at promoting animal welfare and beef sustainability in the United States.

The collaboration will focus on providing Beef Quality Assurance (BQA) training and certification to 1,000 farmers and ranchers through nine training events between August 2023 and June 2024.

"We're proud to partner with Certified Angus Beef, a brand led and owned by farmers and ranchers and known for its commitment to excellence," said Henry Fovargue, Sysco's vice president of sustainability. "Through this initiative, we hope to support and strengthen the livelihoods of family farmers and ranchers who are dedicated to producing high-quality beef and prioritising the welfare of animals and the environment."

BQA, a nationally recognised education and certification programme, encompasses the best practices for cattle care, including animal handling, nutrition and responsible use of antibiotics. The training helps producers stay current on the best management practices, and its certification boosts consumer confidence in how beef is raised.

According to research from NCBA (on behalf of the Beef Checkoff), 70% of US consumers agreed that BQA certification increased their confidence in knowing the beef they eat is safe, and 67% agreed that it increased their confidence that cattle are humanely raised.

Prior to learning about the programme, 44% of consumers had positive perceptions about cattle production and that increased to 70% after learning of the BQA programme.

"Through this partnership, we can continue to foster a culture of cattle care and with BQA certifications, communicate ranchers' commitment to doing the right thing," said John Stika, president of Certified Angus Beef. "Today's consumers have greater interest in how their beef is raised and the practices behind it. Programmes like BQA help bring our customers and beef community closer together in that understanding, building trust to ensure a sustainable future for our industry."

- Beef Magazine