August 6, 2012
Excentials BV announces distribution agreement with Biotay for Argentina, Uruguay and Paraguay
Press release
European based specialty feed additives supplier Excentials BV will collaborate with Biotay (Grand Bourg, Buenos Aires) to develop sales, marketing and technical support of its Excentials' product range in Argentina, Paraguay and Uruguay.
The cooperation with Biotay allows Excentials to add three more countries in Latin America to its sales area. Excentials has strong competences in sourcing, production, marketing and sales of technical feed additives. Biotay´s knowledge and experience in the animal husbandry industry make it a perfect match for Excentials to distribute its full product line. Biotay also brings to the table an excellent network of customers and contacts.
Segments for cooperation in these countries include swine, poultry, and ruminants. Excentials has a strong technical approach with customers and distributors to ensure that data derived from Excentials' scientific program is transferred correctly to our partners. "Biotayhas a proven commercial track record with a long and fruitful experience in marketing of high quality European and North American feed products and nutritional concepts. This experience should prove useful in order to position the Excentials portfolio successfully in these markets" comments Diego Pineda, Sales Manager for Latin America for Excentials.
Regulatory Affairs teams of both companies have been cooperating for longer period, allowing the first product (Excential Beta-Key) to be registered already in Uruguay and other product registrations in the countries concerned are currently pending.
Excentials belongs to Orffa International Holding B.V. Its portfolio consists of a full range of specialty feed additives branded under the Excential name, including products such as Excential Rumenpass CH (rumen-protected choline chloride).
Biotay is an Argentine Company founded in 1985. Since then it has marketed products for poultry, swine, cattle and horses aiming always to enhance productivity and animal health.
