August 4, 2008

Trouw Nutrition carves out global sales team for feed additives

All proprietary branded feed additives from Trouw Nutrition International (TNI), a Nutreco company, will be managed by one dedicated global sales team grouped in TNI Feed Additives, the company announced.

The sales team would be supported by Nutreco's Research & Developmen on the area of detailed application know-how of these additives in specified situations, the company said.

The application knowledge of animal nutrition of Nutreco would benefit the additives business by providing insights and advice on their full potential, said Tine Snels, general manager of TNI Feed Additives.

The feed additives to be marketed by TNI Feed Additives is selected based on 3 performance application criteria: managing gut health, stress relief and preserving the quality of feedstuffs.

Selected product brands include Selko, TNIbetain, Optimin, Fibosel, NovaSilATM Plus.

Selko is aimed at animal digestion while TNIBetain is used as an osomoregulator. 

Fibosel boosts the animal's immune system while NovaSilTM reduces aflotoxin in feed and feed raw materials.

TNI Feed Additives is expanding and building on its team with new recruitments in 4 continents to support its international growth ambitions.