July 30, 2018


Cobb introduces MV Male to South Korea's Harim Group



The Cobb World and Asia technical support teams introduced the MV Male to the Harim Group last month during a seminar held in Iksan City, South Korea.


"MV Males are well-known for being very efficient feed converters and having fantastic growth rates. For this product to perform at the top of its genetic potential, it requires slightly different management approaches," Dr.Orlando Fernandez, director of Asia Technical Service, said.

During the seminar, which included discussion topics such as biosecurity, uniformity, ventilation and managing male body weight, more than 50 attendees were able to visit Harim's breeder and broiler farms and hatcheries.

"The seminar was a great opportunity for Cobb's technical experts to get hands-on access to Harim facilities so they could identify needs and make recommendations for the best results out of the MV Male. Harim employees also learned about brooding efficiency and increasing final broiler performance results," Fernandez shared.

Harim Group, which wasfounded in 1978, is one of the biggest agri-food companies in Korea with 52 affiliated companies and owning 11 additional companies in the US, China, Vietnam, Indonesia and the Philippines.

It operates a prominent research and development centre in Korea's agriculture and livestock industry with a focus on food safety. The group is the number one producer of chicken, pork and feed in South Korea and also makes beef, duck and television home shopping products.