July 29, 2013
Norel appoints new distributor for India and Sri Lanka markets
Spain-based feed additive company, Norel, has appointed Pune-based Nutrient BioAgro Tech Pvt. Ltd as its new distributor for India and Sri Lanka.
Nutrient BioAgro Tech has extensive experience in these markets, which is crucial for the penetration of its products. Yashwant Datar, general manager, said that the expertise of Norel in fats and feed additives and the marketing experience of NBPL will establish Norel as a major player in both the markets for poultry.
He added that the Indian sub-continent is a growing market and needs good products to improve production. Hence, he is confident of the demand for products like Gustor range, Qualitegg and Glymet Poultry from Norel which are new to these markets.
