Trouw Nutrition has appointed Divi Enterprises Pvt Ltd as its second distributor in India for the B2F sector.
Divi will operate in the state of Andhra Pradesh for the select branded products and in all India for the Feed Ingredients and commodities. The rest of India will continue as usual with Chokhani Pharma Vet Private Limited.
The agreement was signed in the first week of May 2009. Strategically it will help to put more focus on the specific area related to premix sales, a competitive market in which India is making steady progress. The Divi Enterprise approach in this relationship based market is excellent service along with close interaction with the customers.
Trouw, with this additional distributor, hopes to achieve good growth in the market.