July 27, 2026
 

CPF wins Marketeer No.1 Brand Thailand 2026 in chilled and frozen food categories

The award, now in its fourteenth consecutive year, is determined by consumer surveys of more than 6,500 respondents nationwide rather than by a judging panel.

Charoen Pokphand Foods Public Company Limited (CPF) has been named the Marketeer No.1 Brand Thailand 2026 in both the Chilled Food and Frozen Food categories, reflecting sustained consumer trust in the company's integrated feed-farm-food production model.

Anarkawee Chooratn, Head of Marketing at CPF, said the recognition reflects the company's commitment to delivering quality protein and nutrition to Thai consumers across all income groups. "We don't just offer products - we offer food innovations made from real meat that meet world-class safety standards, while keeping convenience and true accessibility for all groups of Thai consumers in mind," Chooratn said.

CPF said recent product innovations driving its market position include Chicken Basil with Rice Sausage, produced to food safety standards equivalent to those applied in food prepared for astronauts; Chicken Pocket, a high-protein sandwich targeting health-conscious consumers; and CP Chicken Nuggets, which received the Crystal Taste Award from Belgium.

- Khaosod English