July 26, 2024

Lidl GB targets sourcing 100% British beef through US$1.9 million investment

Lidl GB plans to invest £1.5 billion (US$1.9 million) in the British beef industry over the next five years to achieve its goal of sourcing 100% British beef.

This commitment will aid the creation of the Sustainable Beef Group, which supports livestock farmers in adopting sustainable farming practices. Farmers in the group will be rewarded for reducing carbon intensity and using regenerative farming techniques. These practices include better grazing management, enhancing biodiversity, and improving soil and water quality.

Richard Bourns, chief commercial officer at Lidl GB, said, "As one of the largest buyers of British beef, we recognise our responsibility to support farmers in adopting sustainable practices. This market-leading programme underpins our long-term commitment to buying 100% British, while investing significantly in sustainable practices that exceed industry standards. It ensures our customers can continue to enjoy the best in high-quality, sustainably sourced British beef at the lowest possible prices."

Lidl GB has assessed hundreds of farms across the United Kingdom for their carbon footprint to gather data. In partnership with Promar, an independent agricultural and sustainability consultancy, each farm will now receive customised advice to reduce their carbon emissions and support sustainable business growth.

Lidl and Dunbia aim to reduce scope 3 emissions intensity by 28% per tonne of finished product by 2030. This initiative aligns with Lidl's broader scope 3 science-based climate targets and builds on the success of its Welsh and Grass Fed beef producer groups.

The Grass Fed range ensures that cattle spend at least 180 days grazing outdoors each year, with a diet comprising at least 70% grass.

- ESG News