July 25, 2011
Certified Angus Beef reports record sales volume in June
Certified Angus Beef (CAB) sold 70 million pounds (31.75 million kilogrammes) of product in June this year, the highest volume months in the company's 33-year history, and 4.3% better than the previous June.
This moves the company closer to a sixth-consecutive fiscal year of sales gains.
Retail carried the bulk of brand sales, particularly with seasonally strong summer demand. International demand has also grown 17% over 2010 for the fiscal year to date.
"The real reason for this record goes beyond sales to the dedication of our licensed partners," said CAB president John Stika. "They have committed to putting product in front of consumers even with high-priced beef, which further drives home the importance of quality in the price/value relationship. With strong cattle prices at the same time, pull-through demand is creating success at all levels."
The share of Angus-influenced cattle qualifying for the brand in June was 24.8%, nearly four percentage points higher than summer 2009.
Founded in 1978 by Angus producers, CAB is the only brand owned by the American Angus Association and its more than 30,000 rancher members.