July 25, 2007

Aviagen's new Ross performance standards unveiled

Leading poultry breeding company Aviagen has unveiled a global performance standards for its Ross brand.

The company said it has distributed global booklets detailing the performance of each Ross product to their customers.

The performance standards were produced following an extensive review of field and genetic data and consultation between Aviagen's Customer Focus, Technical Transfer and Research and Development Teams across the globe.

Alison Keaveney, Aviagen's head of global technical transfer, said the company found that producing regional performance objectives led to mixed messages being passed to customers. The new global performance objectives show the real potential of the products, the company said. 

The information was based on performance of the top 25 percent flocks around the world, obtained through its regional technical teams.

This information shows what is possible for the products given the optimum conditions and is not based on any particular area or biased towards any particular region, the company said.