July 24, 2014

Optivite introduces new corporate brand, renewed customer focus and global reach

Optivite, one of the UK's largest animal nutrition businesses announces the introduction of their new corporate branding, which includes a new logo, corporate website, packaging and informational literature.

This refreshed image is the first for the company since 1996 when Optivite began to implement its ambitious international expansion plans. Since then, Optivite has experienced rapid growth and today operates in over 57 countries across six continents.  This new branding effectively communicates the company's global reach, whilst reinforcing those values and qualities which have made Optivite the success that it is today.

David Bullen, CEO of Anpario Plc--the parent company of Optivite--said, "Optivite was founded by a group of animal nutritionists and the company has a long history of producing science-led products that deliver industry leading results, backed up by best in-class customer support.  We wanted to develop a brand that encompasses this and we think we have delivered just that. 

He adds, "This re-brand was undertaken on the back of in depth customer research.  We asked our customers how we could better support their businesses and their feedback was integral to what we are announcing today". 

The rebrand covers an updated logo which represents the global nature of the business as well as what the business represents, "The perfect mix of science & support".  A clear colour palette which defines core ranges has also been introduced which runs across packaging and informational literature, allowing for easy navigation of Optivites product offering.  A range of brochures have been developed which are clear and concise and the website has also been optimised to enable an improved customer experience.

Optivite continues to expand its operations across new and existing markets, delivering leading edge nutritional products and expertise to feed and food producers globally.