Modern poultry production is increasingly defined by integrated, science-based approaches that optimise bird health, welfare, productivity and sustainability.

 

Advances in genetics, nutrition, housing, environmental management and data analytics are enabling producers to improve production efficiency while addressing evolving economic, environmental and animal welfare challenges.

 

Maintaining a healthy production environment remains fundamental to poultry performance. Arm & Hammer examines how its ECO WS probiotic technology uses selected Bacillus strains to improve litter quality by reducing ammonia, pathogens and fly populations, creating cleaner housing conditions that support bird welfare, productivity and farm profitability (pages 6–7).

 

Aviagen outlines how balanced breeding programmes, supported by genomics and advanced imaging technologies, are delivering gains in feed efficiency, health, welfare, adaptability and sustainability while expanding the range of poultry products available to meet diverse market requirements (pages 8–9).

 

Nutrition also plays an increasingly strategic role in flock performance. Igusol discusses how standardised artichoke extract rich in chlorogenic compounds can support liver function, improve metabolic efficiency, strengthen resilience to stress and enhance production consistency through scientifically characterised phytogenic nutrition (pages 10–11).

 

Complementing nutritional advances, AB Vista explores the growing importance of gut health monitoring. By combining structured biomarker analysis, benchmarking and collaborative data interpretation, its Gut Health Service enables producers to translate complex biological information into practical management decisions that improve livestock performance and uniformity (pages 12–13).

 

Meanwhile, Chore-Time examines evolving brooding practices, showing how wholehouse brooding systems and improved feeder designs can reduce labour requirements, minimise feed waste and contamination, and simplify flock management while maintaining strong early chick performance (pages 14–15).

 

Together, these developments demonstrate how precision management and measurable scientific innovation are reshaping poultry production.

 

As producers face increasing demands for efficiency, sustainability and animal welfare, integrated advances across genetics, nutrition, health and housing will be key to supporting the long-term resilience and competitiveness of the poultry industry.

 

The full article is published on the July 2026 issue of LIVESTOCK & FEED Business. To read the full report, please email to inquiry@efeedlink.com to request for a complimentary copy of the magazine, indicating your name, mailing address and title of the report.