July 18, 2023

 

Aviagen Asia engages with poultry producers at Livestock Philippines

 

The Aviagen^® Asia Pacific Arbor Acres^®, Indian River^® and Ross^® teams recently demonstrated their commitment to supporting the success of local poultry producers at the Livestock Philippines international trade fair, Aviagen said.

 

The event took place from July 5-7 at the Metro Manila World Trade Center in Pasay City.

 

Aviagen Asia recognises the importance of strengthening the poultry sector in local markets and actively contributes to its growth. As part of this commitment, the company regularly shares valuable management knowledge with farmers throughout the Philippines and across Asia. The goal is to increase productivity and profitability for these producers who play a vital role in providing healthy chicken meat to families across the region, Aviagen provided.

 

Leading up to Livestock Philippines, Aviagen participated in a pre-event roadshow organised by Livestock Philippines on June 14. At the roadshow, Arbor Acres technical service manager Dr. John Tchang shared his expertise on male management for high chick output and helped promote Livestock Philippines.

 

On July 6, Aviagen product manager Dominic Elfick led a seminar on breeding sustainability. Elfick emphasised Aviagen's balanced breeding approach, which focuses on improving the health and welfare of its breeds while enhancing performance and sustainability factors such as healthy growth rate, livability, meat yield, feed efficiency and environmental resilience.

 

The Aviagen Asia team's dedication to sustainable practices has been acknowledged by show organizers Informa Markets, who recognised the Aviagen booth for its exceptional sustainability in design for two consecutive years, Aviagen said.

 

In addition to connecting with farmers, veterinarians and nutritionists, the Aviagen team was honored to welcome Philippines President Ferdinand R. Marcos Jr. to its booth during his tour of the show.

 

Rafael Monleon, business manager at Aviagen Asia Pacific, expressed the company's satisfaction in meeting local poultry producers for the second consecutive year at Livestock Philippines. "We are fully committed to the poultry sector in the Philippines and to supporting the hardworking farmers who contribute to its success," Monleon said. "Our strategy is to consistently supply them with top-quality breeding stock, world-class support and the latest management innovations."

 

Aviagen takes pride in its "global reach, local touch" approach, ensuring a reliable supply of poultry breeding stock to farmers worldwide, while meeting the specific requirements of local customers, the company said. 

 

By expanding its bases across the globe, Aviagen has been able to reach farmers in diverse regions, while simultaneously providing them with essential management advice and tools in their native languages. In line with this commitment, Aviagen Asia has recently launched web pages featuring translated documents in Bahasa, Korean, Thai and Vietnamese. Recognising the importance of Tagalog, one of the most widely spoken languages in the Philippines, Aviagen has plans to launch a dedicated web page in Tagalog soon. This initiative aims to empower farmers in the Philippines by enabling them to access relevant information more efficiently and effectively.

 

- Aviagen