July 17, 2020

Evonik and Perstorp expand sales of ProPhorce™ SR130 to Indian subcontinent

       
 

Evonik and Swedish specialty chemicals manufacturer Perstorp further strengthened their partnership by expanding the sales and distribution of ProPhorce™ SR130 to the Indian subcontinent, particularly India, Nepal, Sri Lanka, Bangladesh and Pakistan.
 

The move follows the announcement in May of Evonik's exclusive distribution of the Perstorp product in sub-Saharan Africa, as well as of the R&D collaboration between the two companies.
 

"This partnership will help us to offer a full gut health portfolio in the region", said Dr. Shreedhar Patel, vice president for Evonik Animal Nutrition in the Asia-Pacific South region.
 

ProPhorce™ SR 130 is a butyric acid for in-feed application in livestock management. Butyric acid is a key ingredient for optimal digestion, favouring gut wall integrity, which is important for performance.
 

Butyric acid has been shown to improve pathogen control, provide energy for the cells lining the gut wall, enhance secretion of enzymes, and improve intestinal cell proliferation, differentiation and maturation.
 

The product complements the mode of action of Evonik's probiotics and shows beneficial effects that can bring added value to customers when the products are used together.
 

Reducing impact of enteric challenges
 

All of these attributes mean that ProPhorce™ SR 130 has great potential to assist animal producers in reducing the impact of enteric challenges; in maximising utilisation of the nutrients provided in feeds; and both improving animal welfare and reducing environmental impact.
 

Jim Ren, vice president for Perstorp Animal Nutrition for Asia-Pacific, said, "ProPhorce™ SR 130 is a unique gut health product with unrivalled butyric acid power because of its special formula and advanced esterification technology. It will reach more customers and create more value for the livestock industry in the Indian subcontinent through our distribution partnership with Evonik".
 

To highlight bacterial cells' impact on the body of both species, the two companies hosted a webinar with the theme "Let Food and Feed Be Thy Cure" on Thursday, July 16. Almost 300 Evonik customers in the region participated.
 

The participants were treated to valuable insights from a world-renowned and eminent poultry expert and veterinarian poultry consultant, Dr. Marteen De Gussem. In his presentation, De Gussem highlighted the vicious circle of gut health and the importance of impact assessment and solution selection to cost effectively manage gut health.
 

After the webinar, a quiz was held, and attendees who participated had the chance to win a copy of Dr. Gussem's bestselling practical guide to broiler-focused management, "Broiler Signal", as an e-book.