July 17, 2018

Cargill, South Korea meat distributor partner to offer premium beef brand



Cargill and Seoul-based AG Meat, a specialty import meat distributor are partnering to offer premium US beef brand, Excel® in a new concept meat store called 'It's Meat.'


At 'It's Meat,' South Korean consumers can now purchase high-quality, premium Excel® beef at competitive prices.


Cargill Protein is focused on making sure the food it produces is safe to eat. The Excel® beef carried at 'It's Meat' undergoes a seven-step, regulated production system, ensuring safe handling from the feeding environment to product packaging.


In addition, micro-sized pathogens are removed through a new scientific process offered by Cargill Protein globally to support food safety.


"The demand for safe, imported beef has increased given the price has stabilised," said Jin-Tae Ha, general manager of Cargill Korea. "Given this demand, Cargill Protein is diversifying distribution channels to provide more Korean consumers access to high-quality Excel® beef."


"Korea is an important market for us and we are excited to bring Excel beef-and food safety protocols - to more consumers in this region," said John Niemann, president of Cargill Protein ingredients and international channel. "We look forward to continuing to build bridges across global markets and are committed to  expanding our offerings in Korea."

From the three current 'It's Meat' stores, AG Meat is planning to open 300 in South Korea in the next three years. Direct management and franchise options will broaden contact points for consumers in Korea, and Cargill Protein will continue to supply premium, imported Excel® beef to all 300 'It's Meat' stores along with marketing and technical support to expand domestic distribution.


Excel® beef can be purchased at various retailers and convenience stores in South Korea.


- Cargill

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