July 12, 2022
AstaReal launches premium feed-grade product NOVASTA® EB15
Sweden-based AstaReal has added to its portfolio of feed-grade products with the latest release of NOVASTA® EB15.
By providing natural astaxanthin for animal nutrition in encapsulated form, the launch opens up further possibilities for health-promoting feed applications.
NOVASTA® EB15 is a complementary product to NOVASTA® biomass designed to enhance animal health and well-being with natural astaxanthin, one of nature's most powerful antioxidants.
The product is a pure algal flour derived from microalgae Haematococcus pluvialis that, in addition to natural astaxanthin, contains valuable proteins, carbohydrates and essential fatty acids, as well as other carotenoids including lutein, beta-carotene and canthaxanthin. This algal meal is encapsulated in fully hydrogenated rapeseed oil and, consequently, has improved stability.
Additionally, encapsulation protects the power of astaxanthin even in challenging production processes such as for soft chews, pellets and other open formulations, which are more likely to be exposed to air.
NOVASTA® EB15 is suitable for both livestock and aquaculture, and can be added or mixed into feed. Natural astaxanthin has various health-promoting properties.
Astaxanthin is known to support the survival of animals in harsh environmental conditions. Scientific studies show that it aids immune defence, eye health, mobility and animal fertility. It was proven that beneficial effects on livestock include achieving greater yields, for example, by improving egg production in hens.
Peter Ahlm, marketing and sales manager at AstaReal, said: "When it comes to aquaculture, agricultural farming and domestic pets, consumers are increasingly aware about their choice of animal feed and the impact it has on the well-being of animals. We at AstaReal hope to offer a key ingredient to the animal health market. That's why we are excited to add a promising new product to our NOVASTA® range short after its first launch."
- AstaReal
