July 6, 2017

 

Nutreco completes acquisition of Hi-Pro Feeds

 

 

          
 

Animal and fish feed maker Nutreco announced that it has completed the acquisition of Hi-Pro Feeds, after satisfying all closing conditions and having received regulatory approvals.

 

Hi-Pro Feeds, with headquarters in Okotoks, Alberta, Canada, is a leading manufacturer and distributor of animal feed in North America. The company network comprises 15 feed mills with operations spanning three states in Southwest USA and western Canada and serving over 5,000 customers.

 

Nutreco's combined animal nutrition businesses in North America, consisting of Shur-Gain, Landmark and Hi-Pro Feeds, will now trade under the name Trouw Nutrition, a Nutreco company.

 

"The completion of the acquisition is a good moment to unite our combined businesses of Shur-Gain, Landmark and Hi-Pro Feeds under Trouw Nutrition," said Jacques Leclerc, managing director of Trouw Nutrition Canada.

 

"This rebranding will link our value proposition to our customers more directly with Trouw Nutrition's portfolio of products, animal production models and services, as well as its global R&D resource", he added.

 

For his part, Daren Kennett, founder of Hi-Pro Feeds said, "We are excited about the opportunities this acquisition brings to our customers and employees in Canada and the USA. As a global animal nutrition company, Trouw Nutrition has the resources and network available to create additional value for our customers through an expanded offering of proprietary nutritional products, animal production models, and services."

 

Nutreco's global animal nutrition activities trade under the company brand Trouw Nutrition, except for North America where its nutritional solutions have been brought to the market under a variety of company brands including Shur-Gain and Landmark.

 

In Canada, Shur-Gain will become the key product brand that will be used for all premixes, farm minerals, concentrates and complete feed. The Shur-Gain dealer network will also retain its existing branding.

 

In the USA, both Hi-Pro Feeds and Shur-Gain will be retained as product brands under Trouw Nutrition

 

The Trouw Nutrition global R&D network consists of five research centres, including Trouw Nutrition Agresearch in Burford, Ontario, and over 50 collaborations with universities and research institutes around the world.

 

Nutreco said that during the integration phase of Hi-Pro Feeds into the Trouw Nutrition organisation, Daren Kennett will lead the Western Region (Manitoba, Alberta, British Columbia) as well as the Hi-Pro Feeds operations in the US, reporting to Jacques Leclerc.