July 2, 2018

ForFarmers strengthens position in poultry sector with acquisition of Maatman

ForFarmers has acquired the compound feed activities of Maatman veevoeders en kunstmest VOF (Maatman), which is primarily active in the poultry sector, as well as in the ruminant sectors of the Netherlands and Germany.

Through this transaction, ForFarmers has obtained a customer portfolio and a sales team with specific knowledge and experience. Maatman has outsourced its feed production to third parties, amongst which, ForFarmers is one of them.

Maatman was founded in 1929 in Wolvega, Friesland, the Netherlands, as a trading company in animal feed.

Current owners Martin and Edie Maatman supply farmers with advice and feed with the aim to improve returns on farms.

"ForFarmers wants to help its customers excel in results and quality. We want to continue with their customer-specific approach for both the poultry and ruminant sectors," said Jan Potijk, general manager of ForFarmers Nederland.

"The fact that ForFarmers' customer approach and values are predominantly equal to ours is the prime reason to initiate discussions with ForFarmers about the continuation and future of our business," the Maatmans said.

"Moreover, we have been working well with ForFarmers for a long time. We are confident that the takeover by ForFarmers will create added-value to both our employees and our customers."

The closing of the transaction is expected to take place within a few months.

Maatman will become part of ForFarmers Nederland.

During the transition, Edie Maatman will supervise a smooth integration of Maatman into ForFarmers.