July 1, 2024

 

NOVUS' new Feed Enzymes Global Leader focused on expanding product portfolio

 

NOVUS welcomed its new Feed Enzymes Global Leader, José Otávio B. Sorbara, Ph.D., who will chart the direction of a growing product portfolio at the company.

 

Sorbara was appointed to the position following NOVUS' acquisition of BioResource International, Inc. (BRI) earlier this year. In his new role, he will oversee the development of the strategy and the management of the innovation pipeline for NOVUS's enzyme products while also supporting the commercial team as it works to grow the feed enzyme business around the world.

 

"Enzymes are more important than ever for the animal agriculture industry," Sorbara said. "They play a crucial role in optimising feed formulations, making them more cost-effective for feed millers and farmers. By enhancing the digestibility of nutrients in the feed, our enzymes improve the overall nutritional value of the diet for animals. This not only boosts animal performance but also reduces waste and environmental impact by minimising nutrient excretion."

 

Sorbara added that coupling BRI's products and expertise in fermentation with NOVUS's own CIBENZA^® Enzyme Feed Additive will not only provide more options to customers, but will also allow the company to innovate solutions for tomorrow's nutrition and performance challenges.

 

Laura Munoz, senior director of Global Strategic Marketing & Business Development said Sorbara's expertise with enzymes as well as in managing and fostering collaboration of global and regional teams will be an asset to grow the company's market share in the enzyme sector.

 

"As an expert, José helped expand market opportunities for various enzymes while with DSM," Munoz said. "His understanding of the sector is definitely an asset as we work to grow our enzyme portfolio. We're confident that José's leadership will allow us to meet our goals as well as continue to solidify our commitment as a trusted partner for our customers."

 

Sorbara spent the last 17 years with dsm-firmenich where he most recently served as the Global Innovation Lead for Poultry. He also previously held technical, marketing and category management roles at the company.

 

He earned his doctorate in poultry nutrition from the State University of Maringá (Universidade Estadual de Maringá) in Brazil.

 

He is a member of the Poultry Science Association and resides in Brazil.

 

- NOVUS