June 26, 2023

Danish residents generally concerned about animal welfare when buying food, according to study

A new study shows that seven out of ten Danish residents pay attention to animal welfare when they buy food, according to a study that focuses on Denmark's State Animal Welfare Label, Bedre Dyrewelfærd.

The majority of those who are aware of the label also trust it. Among families with children, 80% are aware of the label.

The State Animal Welfare Label aims to create better animal welfare for more Danish pigs, chickens and cows. It indicates the level of animal welfare in meat and dairy products in an easy and clear way so that consumers become aware of how they can contribute to better animal welfare.

Interest in animal welfare during purchasing is generally stable compared to 2021.

- Ministry of Food, Agriculture and Fisheries (Denmark)