June 20, 2011

Armenian poultry farm chooses Pas Reform for hatchery project

Leading Armenian poultry farm Arax has elected to work with Dutch hatchery technology specialist Pas Reform for a new turnkey hatchery project that will deliver 15 million day old chicks a year.

The new hatchery will include SmartSetâ„¢ and SmartHatchâ„¢ incubation systems and a full suite of hatchery automation equipment, as well as comprehensive climate control and water conditioning systems.

Arax is an integrated complex, with a market-leading reputation for the highest quality product. The company's operations span the complete production cycle, from egg production to meat processing and with onsite facilities including vaccination, chiller, a well-equipped lab and feed factory.

With high quality outputs from birds fed on natural, non-additive products, demand for Arax products continues to rise, prompting the decision to invest in the new Smartâ„¢ hatchery complex.

The poultry farm produces more than 70% of poultry meat and meat products for its domestic market. In the short-term, Arax will enter the Georgian market, with plans also to extend its product range with semi-finished items and sausages, sold throughout the Trans-Caucasian market.

Pas Reform's Representative, Mushegh Mkrtchyan, has been most impressed by the progressive and quality-focused approach of Arax. "This is a company with an exemplary reputation for healthy products of the highest quality and a firm focus on the future," he said.

"Pas Reform is delighted to be involved in the further development of Arax Poultry Farm, to meet its future goals."