June 16, 2010

Optivite strengthens international sales team

Optivite, one of Britain's foremost animal nutrition companies, has strengthened its international brand sales team by making three new appointments.

Luis Cadena has been appointed technical sales manager developing the Middle East and North African countries; Juvenal Vasquez has been appointed as regional sales manager for the Latin America Region and David Woodcock has been appointed technical sales manager for South East Asia and part of Europe.

The international division of Optivite was founded over 20 years ago and distributes its products to over 40 countries across five continents.

Luis Cadena has an MSc in Applied Poultry Science and previously worked in poultry management at Harper Adams University College and Grampian Country Food Group in the UK.  He also has experience in poultry management in Mexico, Italy and Iceland.

Juvenal Vasquez is a qualified vet and has previously worked in Venezuela for Elanco Animal Health, Bonaventure Chemicals and the Venezuelan Agriculture Ministry.

David Woodcock trained at Myerscough College of Agriculture before working for Preston Farmers and UFAC. He joined Optivite Ltd in 2003 and his recent responsibilities have been in technical business management in the UK.

"Our aim is to make Optivite the number one feed additive provider in these markets," said Mike Corbett, managing director of Optivite International.  I am optimistic that our business will continue to progress as we provide valued additives to the growing poultry and other feed markets."

"Luis, Juvenal and David will have responsibilities for developing Optivite's growing product portfolio in their regions and will have the scope to increase the penetration of our products working with both current and new distributors.  They will also support our existing and potential customers through their sound understanding of the challenges these customers face and by providing them with the technical assistance they need."