June 13, 2023

Aviagen renews contract with Ross distributor in Egypt

In April, Aviagen® strengthened its collaboration with its exclusive Ross® distributor, Wadi Poultry Group, through the renewal of a grandparent (GP) contract, which allows the latter to distribute Ross parent stock (PS) chicks into the Egyptian market, Aviagen announced.

Wadi Group was established in 1984 with a small-scale poultry operation. The company specialises in rearing, breeding, hatching and selling broiler parents, commercial broiler and layer day-old chicks (DOCs) and providing strong performance and high genetic potential.

Business manager (MENA) Bulent Tanyildizi and Ross International commercial manager (MENA) Erkin Erkmen visited Wadi Group's office in Cairo, Egypt, for the signing of the contract alongside Tony Freiji, executive chairman of Wadi Group, and Puzant Dakessian, Poultry Division chief executive officer of Wadi Group.

"The legacy which began 30 years ago has brought us great success, and we look forward to continuing our collaboration with Aviagen and the Ross 308 breed," said Dakessian. "I am thrilled to announce that Wadi has just signed and renewed the exclusive GP supply agreement with Aviagen for producing and marketing the Ross 308 breed in Egypt. This collaboration marks another major milestone for both Aviagen and Wadi Group, and opens up a world of great opportunities in the future. This will allow us to leverage our strengths, expertise and resources to deliver even greater value and return on investment to our customers."

Erkmen said: "Over the last 30 years, Wadi Group has greatly contributed to the success of the Ross 308 breed within the Egyptian market. The Ross 308 broiler and breeder are performing exceptionally well in the market, and the Wadi Group and Aviagen teams have worked hard to ensure the genetic potential of the breed is recognised amongst poultry producers in the region. We are proud to work together with Wadi Group and appreciate their dedication and loyalty to Aviagen and the Ross brand. We look forward to witnessing the future growth and success of the Ross brand in Egypt ."

- Aviagen