June 8, 2018

Aviagen demonstrates commitment to poultry industry at VIV Europe 2018


Aviagen looks forward to welcoming customers and poultry industry associates to its stand (11 C010) at VIV Europe 2018, the company said in its press release.

Taking place on June 20-22 at the Jaarbeurs Center in Utrecht, the Netherlands, VIV Europe is expected to attract visitors from Europe, Turkey, the Middle East, Africa, and beyond.

Aviagen will showcase its "Committed to the Poultry Industry" theme along with the industry's broadest portfolio of poultry breeding stock intended to address a wide range of market requirements.

Included in the portfolio are Aviagen's conventional Ross®, Arbor Acres® and Indian River® brands, along with the Rowan Range® slower-growing and colored bird offering which is gaining momentum across Europe for specialty, free range, and organic markets.

This year is also a special year for the Arbor Acres brand as it celebrates its 85th anniversary.

The company's commitment to sharing the latest knowledge and expertise with the industry will be demonstrated both on and off the stand.

Aviagen Ltd's general manager, Magnus Swalander, will speak at two seminars.

On June 19, Swalander will talk about the contribution of poultry genetics to broiler health and productivity at a broiler health conference organised by Positive Action Publications at the Mitland Hotel in Utrecht.

Then, on June 20, at the WATT Poultry Trends Seminar, he will look at sustainable breeding goals for the future of the European broiler market.

"VIV Europe is an important show for us," said Patrick Claeys, president ofAviagen Europe. "As an integral part of the poultry sector, we endeavor to demonstrate our commitment to the growth and success of the industry by investing in our products, people, facilities, and ongoing customer support."

Aviagen MEA's business manager, Michael Garden, echoed a similar sentiment.

"We are delighted to be in Utrecht with the Ross, Arbor Acres and Indian River teams on hand to welcome distributors and customers from the Middle East and Africa. This show presents the perfect opportunity to discuss the challenges and opportunities of this exciting and developing region," Garden said.