June 8, 2012


Cranswick set sights for Australia and China markets


UK pork processor Cranswick is interested in exploiting the Far East and Australian markets as the firm profits from rising exports in 2011.


Cranswick made this course announcement after revealing EUR46.6 million (US$58.3 million) earnings (up 6.2%) on revenue of EUR1.02 billion (US$1.28 billion) (up 8.2%) from the year 2011 to the end of March 2012.


Cranswick already exports to China via Hong Kong and Singapore, but wants to export its produce directly to China. The company, in addition to exporting the US, is looking to expand its shipping to Australia, pending approval from Canberra.


Australia currently imports 185,000 tonnes of pork to satisfy its increasing pork appetite.


In August, Cranswick chief executive, Bernard Hoggarth, will stand down and Adam Crouch will succeed him.