June 5, 2023

NUQO announces new affiliate in Latin America

Feed additives producer NUQO announced the creation of its affiliate in Mexico, NUQO Feed Additives Mexico, to promote and distribute its range of feed additives in the country and neighbouring countries.

The creation of NUQO Mexico is driven by NUQO's strategic plan to implement the best high-performance network and to further expand its activities in Europe and globally.

"NUQO's technologies are gaining traction in Europe, but also in Southeast Asia and other regions of the globe. Now, the addition of Mexico with a dedicated team will help to reach more producers," said Ewenn Helary, chief executive officer of NUQO. "Besides that, we hope to further strengthen our development in Latam region in the future, and Mexico is giving us valuable anchoring to do just that."

Guillaume Etave, commercial director at NUQO, said: "Transparency is key in partnerships. NUQO gives insight in the used bioactive ingredients and technology to ensure that our customers' R&D managers and nutritionists have the best tools at their disposal to formulate effective feed solutions that increase performance and animal well-being. We strongly believe in this approach of full transparency, and it shows the good fit between our companies on values, our capabilities and our expertise. We are very enthusiastic in bringing this new partnership to its full potential."

Dr. Manuel Soto will act as general manager of NUQO Mexico.

"I'm delighted to be part of the NUQO team. I believe we have a talented and friendly group of professionals who have consistently demonstrated their ability to deliver high-quality products," Dr. Soto said. "Moreover, they have also introduced innovative and unique technologies that effectively meet market demands."

Dr. Soto will be supported by two new colleagues: Alan Lara Hernandez, who will serve as sales manager, and Claudia Flores Luna, who recently joined as the back-office manager for NUQO Mexico.
 

- NUQO