June 3, 2024


Aviagen: Pure Breed engages with customers, professionals at Middle East Poultry Expo in Saudi Arabia




Pure Breed, Aviagen's Ross® Parent Stock (PS) distributor for Saudi Arabia, the Gulf States and Yemen, recently exhibited at the third Middle East Poultry (MEP) Expo at the Riyadh International Convention and Exhibition Center in Riyadh, Saudi Arabia on May 13-15.


The event is the largest poultry exhibition in Saudi Arabia. This years' expo saw 320 exhibitors from 40 countries and over 11,000 visitors from 56 countries.


Aviagen team members were in attendance at the event alongside the Pure Breed team and  engaged with current and potential customers from Saudi Arabia and surrounding countries, the company said.


Moeen Alkhatib, chief executive officer of Pure Breed, said: "This is the third MEP that we have exhibited at and it is continuously growing each year. Saudi Arabia is the best location for the expo due to it being the largest poultry producer in the Middle East and Africa, and the third global consumer of meat and poultry. The expo was a great opportunity to meet and spend time with our customers and also to meet industry professionals. We look forward to witnessing the growth of MEP in years to come.


"The poultry industry is growing rapidly in the MENA region, and especially in Saudi Arabia. The growth in Saudi Arabia is strongly encouraged by the Government's Vision 2030 policy, and thus the Middle East Poultry Expo became one of the major events in the MENA region. It is extremely well attended by members of the local poultry industry, and also attracts many visitors worldwide. We are expecting the MEP Expo to become more popular in the coming years, and contribute to the development of the poultry industry in the region."


"Our Ross distributor, Pure Breed, exhibited at the show and welcomed many local and regional customers to their stand," said Erkin Erkmen, Ross International's commercial manager. "The Aviagen MENA team supported Pure.

Breed at the show, with attendance from myself, Bulent Tanyildizi, business manager (MENA), and Courtney Houldsworth, marketing manager (TMEA). We met with our direct customers from countries within the region including Oman, Iraq, Jordan andLebanon, and also had the chance to visit with local broiler and breeder companies.

"Aviagen will continue to work hand in hand with Pure Breed to supply breeding stock at the highest quality and health standards to ensure the success of all our customers."

- Aviagen

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