June 2, 2008

Pfizer Animal Genetics appoints new firm for marketing

Pfizer Animal Genetics has announced the selection of Charleston|Orwig as its marketing and communications firm. Charleston|Orwig will assist Pfizer Animal Genetics with introducing and establishing its new brand as the global leader in livestock genomics.

Initially, the agency will help develop new public relations and customer advocacy strategies to effectively position Pfizer as a leader in this category. 

In March Pfizer announced the purchase of two genetics companies, Catapult Genetics and Bovigen, and the creation of Pfizer Animal Genetics as a business unit of Pfizer Animal Health. The product offerings include genetic markers for traits leading to greater management efficiencies, and improved meat and carcass quality.

Headquartered in the United States, Pfizer Animal Genetics is the livestock genetics/genomics business unit of Pfizer Animal Health. Pfizer Inc. is the world's largest research-based pharmaceutical company.

Charleston|Orwig, based in Hartland, Wis., is a full-service communications firm, with core competencies in agricultural marketing communications, public relations and issues management.