June 1, 2017

Novus to set up "Knowledge Centers" at World Pork Expo

As a science-based company, Novus has taken pride in presenting quality research and data to customers to help increase understanding of animal growth, gut health, nutritional needs, and solutions to optimise performance.

At this year's World Pork Expo, the company says it is taking a different approach by providing knowledge to customers visiting their tent outside the Varied Industries Building on the Iowa State Fairgrounds. Using data backed in sound science, Novus is deploying "Knowledge Centers" to communicate product and animal performance messages.

The centres are designed to offer quality information to a broad range of audiences, from the youngest of producers to nutritionists, veterinarians, and university personnel.

"By implementing these Knowledge Centers, it makes it easy to communicate our message to the diverse audiences we see at World Pork Expo. For those who want to see the data, we will have it on hand. For those who want to know what it could mean for their day-to-day operations, we have tools and visuals to show the impact our products have on their animals. And for the young audience who simply love swine production, they will get a better understanding of where different products play a role in production," says Jared Hux, North America Marketing Manager, Novus International.

In addition to the Knowledge Centers, Novus will also be hosting their annual Pig Pickin' on Thursday evening at 5:45 p.m. at their tent, G272, along Grand Avenue. This year, Bill Northey, Iowa Secretary of Agriculture, will be at the tent to help pull the pork provided by National Pork Producers Council (NPPC), prepared by Lynch's BBQ.

"We are pleased to have Secretary Northey at this year's event. His dedication to agriculture, not only in Iowa but around the world, is something we at Novus share with him," Hux says. Guests are invited to enjoy the pork and interact with Secretary Northey as well as Novus staff.