May 31, 2023

UK's Sainsbury slashes prices on over 40 dairy products amid inflation concerns

Sainsbury's, one of the UK's leading supermarket groups, has announced significant price cuts of up to 60% on more than 40 of its own-brand dairy products amid inflation concerns, Agriland reported.

The decision to introduce these price cuts was primarily motivated by the decline in commodity prices for milk, but the company emphasised that these reductions will not impact the income of its farmers, as it remains committed to supporting them through cost pressures.

The main objective behind these price cuts is to provide support to customers during a period of ongoing food inflation and rising living costs.

Rhian Bartlett, Food Commercial Director at Sainsbury's, said that the supermarket is commited to helping customers manage their budgets and ensuring affordability for frequently purchased products. When Sainsbury's obtains products at lower prices from suppliers, the company intends to pass on the savings to customers.

Last month, Sainsbury's joined other UK retailers in lowering the price of its own-brand milk, offering four pints for GBP 1.55 (~US$1.92; GBP 1 = US$1.24), two pints for GBP 1.25 (~US$1.55), and a pint for GBP 0.90 (~US$1.11).

-      Agriland