May 30, 2024

GOOD Meat begins selling cultivated chicken product in Singapore

GOOD Meat has started the first retail sales of its cultivated chicken, a product called GOOD Meat 3, in Singapore.

The company and Huber's Butchery are partnering in the world-exclusive launch in the country to sell a new, lower-cost formulation using just 3% cultivated chicken while maintaining the same taste, texture and experience as conventional chicken.

GOOD Meat is the cultivated meat unit of food technology company Eat Just Inc. On May 15, it announced that for the first time, cultivated meat will be sold at retail for shoppers to purchase for home consumption.

Within the Singapore market, GOOD Meat 3 is available in Huber's Butchery for the remainder of 2024. Both Huber's Butchery and GOOD Meat said GOOD Meat 3 was developed to meet strong consumer demand for cultivated meat in the country and to create opportunities for people to try it in the comfort of their own homes.

They said using a smaller percentage of cultivated chicken in combination with plant proteins, which have always been used in GOOD Meat cultivated chicken products, also helps reduce costs associated with the production of cultivated meat, one of the main challenges that exist to scaling this developing industry.

"This is a historic day for our company, for the cultivated meat industry and for Singaporeans who want to try GOOD Meat," said Josh Tetrick, co-founder and chief executive officer of Eat Just, the parent company of GOOD Meat. "Before today, cultivated meat had never been available in retail stores for regular people to buy, and now it is. This year, we will sell more servings of cultivated chicken than in any prior year. At the same time, we know there is much more work to prove that cultivated meat can be made at large scale, and we remain focused on that objective."

- Food Safety News