May 30, 2019

Pollock producers, Trident Seafoods partner to further promote Protein Noodles

The Association of Genuine Alaska Pollock Producers (GAPP) is again partnering with Trident Seafoods to demo Protein Noodles made of wild Alaska pollock in box stores in the San Francisco Bay Area and along the eastern seaboard, from Virginia to Connecticut.

The tie-up between the GAPP and Trident Seafoods is part of the former's North American Partnership Programme, which was conceived to recognise and provide support for companies throughout the wild Alaska pollock industry who are looking to bring new, innovative products to market or introduce the fish to food influencers and decision-makers at forums where it hasn't previously had visibility.

"It's exciting that the Protein Noodles have been well received and that we can once again partner with Trident to introduce even more consumers to this amazing product", said Craig Morris, chief executive officer of GAPP.

"I can't wait for folks in San Francisco and on the East Coast to get to experience the versatility, healthfulness and deliciousness of these Protein Noodles and start to incorporate them into their diets."

Earlier, GAPP also partnered with Trident, which is the US' largest seafood company, during the first round of North American Partnership Programme to demo the product for consumers in Los Angeles and San Diego, both in California.

"We have learned from our initial demos that consumers are open to trying the protein noodle but are much more likely to purchase once they have tried them," said Trident CEO Joe Bundrant. "The additional demos funded by GAPP enable us to reach that many more consumers and help get this revolutionary product into their shopping cart".

Trident's Protein Noodles received four awards in the Alaska Symphony of Seafood competition. They were also recently named a National Restaurant Association Food and Beverage Innovation Award winner. Additionally, Trident is now launching the product in the food service channel under the 10g™ brand.

Protein Noodles made with wild Alaska pollock  IMAGE: Trident Seafoods