May 30, 2018

Nutriad appoints country manager of China

Nutriad has announced the appointment of Liza Fan as country manager of China.

The company has been active in China for many years under the brands FFI and NATS, and recently invested in a new state-of-the-art production facility in Nantong. It offers a broad portfolio of additive solutions for livestock and aquaculture to Chinese producers, supported by scientific data and technical management. 

She has more than 20 years of experience in the feed industry in China and worked for several international companies.

"I am excited and honored to be joining Nutriad. Even though the company is a world leader with sales in more than 80 countries, our presence in China is still limited when looking at the size of the market," Fan said.

"I am convinced that the practical solutions for feed intake, gut health, mycotoxin control, and feed and food safety that Nutriad offers will quickly gain market share in China."

"The potential of the Chinese market for our products is very strong. Not only due to the size of the market but also because of the support our products and team can provide Chinese producers. We bring our global experience of more than 50 years with us and continue to invest in our local team to be close to the local market," commented Erik Visser, CEO of Nutriad.

"Limited availability and changing quality of raw materials challenge intake, growth and performance. Cost of production challenges profitability of producers. Growing customer awareness and restrictions of use of certain products provide further challenges to the market. Nutriad is ready to partner with Chinese producers to address today's and tomorrow's challenges and share our insights," Visser said.