May 28, 2024

 

Innovad Group strengthens position in Brazilian market with acquisition of Oligo Basics

Innovad Group announced the acquisition of Oligo Basics, a renowned player in Brazil's nutritional feed additives market.

 

The acquisition not only reinforces Innovad Group's presence in Brazil but also synergises the extensive product portfolios of both entities.

 

By combining Innovad Group's diverse offerings with Oligo Basics' local expertise, the partnership aims to deliver unparalleled natural solutions tailored to the evolving needs of customers.

 

Ben Letor, chief executive officer of Innovad Group, said: "This acquisition underscores our commitment to innovation and sustainable growth, aligning with our recent strategic expansion efforts into primary/natural ingredients, including the acquisition of Herbonis. With Oligo Basics' local team and local manufacturing unit, we are dedicated to establishing a robust foothold in Brazil and nurturing long[1]term partnerships locally."

 

Joan Torrent, technical director and co-founder of Oligo Basics, said: "Joining forces with Innovad Group not only amplifies our product reach but also unlocks new market opportunities. We are excited to leverage synergies and offer enhanced solutions to our customers."

 

Marlene Schmidt, technical and commercial manager at Solene Brazil of the Innovad Group, said: "Our goal is to drive growth and add value in the Brazilian market. The integration with Oligo Basics strengthens our market position and

reinforces our commitment to diversity, innovation and customer satisfaction. Oligo Basics' local team has built strong relationships with key players in the Brazilian market. This allows us to leverage our combined strengths to offer comprehensive solutions to our customers."

 

The acquisition of Oligo Basics underscores Innovad Group's commitment to delivering value, driving innovation and fostering strong partnerships in Brazil, the Americas and beyond, while also aligning with the group's broader strategy of offering sustainable and effective solutions to the animal production industry, Innovad said.

 

Jeroen De Gussem, business development director (global) at the Innovad Group, said: "As the group continues to expand its presence and offerings, customers can expect even greater opportunities for collaboration, both locally in Brazil, Latin America and worldwide."

 

- Innovad